Are Your Business Challenges Being Addressed?

Business Challenges

My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where I live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a wonderful time mingling with the locals and getting to know the other parents better. Yet I was surprised to hear different languages around me and to observe different ethnic and age groups living in our area; partly because most of them are private people who keep to themselves, but mostly because I had a complete misconception about our local community demographic. And what was my (incorrect) assumptions based on? Well, mostly hearsay and ignorance I guess!

I had such a lovely time at the park that day getting to know my community that it has inspired me to take a good look at the other assumptions I operate on, especially bringing it home to how we run our business. Read more

Ten Tips For Branding Yourself and Establishing Your Online Presence

Online presence & branding blog

It was exactly two years ago that I made a very purposeful and conscious decision to establish an online presence for myself. I had already gained some traction, though not much, on social media through my sporadic but valuable posts and shares about how essential oils had become such a game-changer in my small family’s life. I remember so vividly the feelings of fear and self-doubt creeping in as I was making this decision. I remember thinking I don’t have what it takes to make it online, or I would never amount to these successful entrepreneurs and wellness coaches that are already attracting their tribe, helping and serving so many people. I just didn’t think I had what it took to “make it online”. I didn’t even comprehend what it actually meant to be successful online but I knew that it was the journey I wanted to be on.

Read more

Strategic Partnerships – The key to creating ongoing referrals

Strategic Partnerships

Ever heard of strategic partnerships or partners?  If so, are you aware of how they might positively impact your allied health business?

According to http://www.businessdictionary.com “a strategic partner is a party with which a long-term agreement is reached for sharing of physical and/or intellectual resources in the achievement of a defined common objective”. Gen Y entrepreneur and founder of The Entourage, Jack Delosa states “a strategic partnership is a win-win relationship between two complementary businesses”. Delosa believes that “strategic partnerships are the most effective and fastest ways for any start-up or early-stage business to win customers and accelerate growth on a shoestring budget.” Through finding these complementary businesses and leveraging their client base, you will potentially gain access to more targeted prospects.

Strategic partnerships are everywhere in business, and in order for start-ups and small businesses to grow and increase their reach, they are essential. Read on to learn three simple steps you should follow in order to find them, get their attention and then secure them.

Read more

5 Easy Steps to Content Curation

Content Curation Allied Health

Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Pawan Deshpande, CEO of Curata – is defined as the process whereby

“an individual (or team) consistently finds, organises, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.”

Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your case load, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.

Read more

Top 10 Social Media Content Ideas for your Allied Health Practice

Top 10 Social Content Ideas Lightbulb

You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a common problem. The amount of content shared on a daily basis across social media is astronomical. Somehow you need to stand out from the crowd and have your voice heard.

Given that many practice owners are scratching their heads not knowing what sort of content they should be preparing for their audience, I’ve decided to share my top 10 social media content ideas relevant to the allied health industry.

Read more

Privacy Policy: Why your website needs one

Privacy policy blog header

As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and paste’ pages from competitor websites and adapt it based on their needs. This made me wonder about the need for these pages in today’s digital age, and whether or not the ‘copy and paste practice’ is enough to keep you on the right side of the law.

In addition – based on our experience – most advertisers on Social platforms, Google and other third party providers such as Mailchimp are blissfully unaware of the additional privacy clauses that have to be included in your website’s standard privacy policy, so we will set the record straight with a downloadable infographic summarising the additions.

Read more

Spring cleaning your web assets

Web_Spring_Clean_blog

Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal.  For me this has been a long winter, and one that I am glad to see the back of.  Of course I ate too much and I will probably have to nearly kill myself all of spring to undo the damage I did, but nonetheless I am full of hope, enthusiasm and excitement about what summer will bring.  I am also looking forward to assessing what I am happy with and what not so I can work out my priorities for the next few months on both personal and professional levels.  I find myself already making summer resolutions, so I thought I’d share one of them here and now before I get bogged down again and it becomes another of my to-do items on a never-ending list.

As one of the owners of a digital agency in Melbourne, I see a lot of online mishaps start-up and small businesses make when entering the online arena. Like many mistakes in life, most are completely preventable or avoidable and is probably made simply because these business owners did not have the right information when having to make crucial decisions.  So instead of just shaking my head in silence as I’ve always done, I am now speaking up, purely based on my own personal experiences.  So sit up and indulge me for a moment or two – I really believe what I am sharing here are useful and practical tips if you are doing some online asset spring cleaning and want to set your business scene for summer.

Read more

Gen Y for social media management

Gen y social media management

I really love working with Gen Y’s.

Me, I’m a Gen X and I love that too. Such good music (Grunge memories) comes from our Gen X era. You know what I had less love for? Business social media. Now don’t get me wrong, I love social media in general. As an entrepreneur with a brain speed of 100 kilometres per minute (I get tired just thinking about that), I can multi task and connect with all channels effortlessly, but really connecting with my targeted audience for business needed my full attention. Just like my conversations with my accountant.

Read more

Mobilegeddon arrives

Mobilegeddon - Dawn of a new day blog

I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in 2 years, larger than the last 2 Google updates, Panda and Penguin[1].

Let’s quickly determine if this impacts you and your business: Google your business name on your smartphone. Do you see a ‘Mobile-friendly’ tag in front of your meta description in the search results? If so your site is classed as mobile friendly and you have nothing to worry about, but if you do not offer mobile users (who are responsible for 60 % of website traffic [2]) optimised content based on devices – you might find your business in a bit of strive.

‘Mobilegeddon’ is going to drastically affect how search results are presented on mobile devices, which will then have a similar affect on how users browse, shop, and spend their time online on their smartphone. So let’s take a closer look at the areas directly affected by the update, and what you as a small business owner should do to get your site mobile ready, if not done already.

Read more

From the green pastures to the web

From green pastures to the website build

Humble beginnings

In the beginning when I first decided to turn my hobby into a business I was asked by so many people “WHY“? Every time I was asked this question, I would again ask myself why? There were the usual answers, such as working for myself, working my own hours, being able to work around my children and family life and personal satisfaction, but – if truth be known – it was something I was passionate about and I had self-belief that I had a great product that the market was missing.

There is a need in the market place for a product such as mine; the feedback that I received from those who tried my jerky all confirmed for me that my passion for creating a wonderful product was not wasted. It was quickly becoming apparent that Nicks Beef Jerky had a place in the world, not just my heart.

Read more

Contact Us

Do not delay. Get in contact with our friendly and professional staff today!

1300 648 363