Content Creation

13 Sep 2016
Sticky Post By Posted in Content Creation, Small Business, Strategic Partnerships Permalink

Are Your Business Challenges Being Addressed?

Sticky Post By On September 13, 2016
Business Challenges

My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where we live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a wonderful time mingling with the locals and getting to know the other parents better. Yet I was surprised to hear different languages around me and to observe different ethnic and age groups living in our area; partly because most of them are private people who keep to themselves, but mostly because I had a complete misconception about our local community demographic. And what was my (incorrect) assumptions based on? Well, mostly hearsay and ignorance I guess!

I had such a lovely time at the park that day getting to know my community that it has inspired me to take a good look at the other assumptions I operate on, especially bringing it home to how we run our business. Read more

28 Aug 2016
Sticky Post By Posted in Blogging, Branding, Content Creation, Design, eMail Marketing, Small Business, Small Business Guest writers, Social Media Permalink

Ten Tips For Branding Yourself and Establishing Your Online Presence

Sticky Post By On August 28, 2016
Online presence & branding blog

It was exactly two years ago that I made a very purposeful and conscious decision to establish an online presence for myself. I had already gained some traction, though not much, on social media through my sporadic but valuable posts and shares about how essential oils had become such a game-changer in my small family’s life. I remember so vividly the feelings of fear and self-doubt creeping in as I was making this decision. I remember thinking I don’t have what it takes to make it online, or I would never amount to these successful entrepreneurs and wellness coaches that are already attracting their tribe, helping and serving so many people. I just didn’t think I had what it took to “make it online”. I didn’t even comprehend what it actually meant to be successful online but I knew that it was the journey I wanted to be on.

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25 May 2016
Sticky Post By Posted in Blogging, Content Creation Permalink

How to write a stellar blog – A Practical Guide

Sticky Post By On May 25, 2016

For many allied health professionals and small business owners, writing a blog is a challenge. Not only does blogging take time but writing for the web is very different to any other medium. There also seems to be a genuine lack of reputable and informative information out there on how to structurally compose a blog. There are loads of resources on how to “start” a blog but none of these really hone in on the skill of writing quality posts. Understanding the structure of a blog post so that it informs, engages and educates your audience is the key to success, so let’s take a closer look at this for a minute.  As always I will demonstrate with examples for allied health professionals, but the principles in this article can be applied to any industry.

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09 May 2016
Sticky Post By Posted in Content Creation, Content Curation, Small Business, Social Media Permalink

5 Easy Steps to Content Curation

Sticky Post By On May 9, 2016
Content Curation Allied Health

Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of

“adding your voice (and value) to a handpicked collection of content. Gathered from a variety of sources, around a specific topic, that you publish and share with your fans. Wherever they may be..”

Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your caseload, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.

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28 Apr 2016
Sticky Post By Posted in Content Creation, Small Business, Social Media Permalink

Top 10 Social Media Content Ideas for your Allied Health Practice

Sticky Post By On April 28, 2016
Top 10 Social Content Ideas Lightbulb

You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a common problem. The amount of content shared on a daily basis across social media is astronomical. Somehow you need to stand out from the crowd and have your voice heard.

Given that many practice owners are scratching their heads not knowing what sort of content they should be preparing for their audience, I’ve decided to share my top 10 social media content ideas relevant to the allied health industry.

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