Are Your Business Challenges Being Addressed?

Business Challenges

My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where I live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a wonderful time mingling with the locals and getting to know the other parents better. Yet I was surprised to hear different languages around me and to observe different ethnic and age groups living in our area; partly because most of them are private people who keep to themselves, but mostly because I had a complete misconception about our local community demographic. And what was my (incorrect) assumptions based on? Well, mostly hearsay and ignorance I guess!

I had such a lovely time at the park that day getting to know my community that it has inspired me to take a good look at the other assumptions I operate on, especially bringing it home to how we run our business. Read more

Strategic Partnerships – The key to creating ongoing referrals

Strategic Partnerships

Ever heard of strategic partnerships or partners?  If so, are you aware of how they might positively impact your allied health business?

According to http://www.businessdictionary.com “a strategic partner is a party with which a long-term agreement is reached for sharing of physical and/or intellectual resources in the achievement of a defined common objective”. Gen Y entrepreneur and founder of The Entourage, Jack Delosa states “a strategic partnership is a win-win relationship between two complementary businesses”. Delosa believes that “strategic partnerships are the most effective and fastest ways for any start-up or early-stage business to win customers and accelerate growth on a shoestring budget.” Through finding these complementary businesses and leveraging their client base, you will potentially gain access to more targeted prospects.

Strategic partnerships are everywhere in business, and in order for start-ups and small businesses to grow and increase their reach, they are essential. Read on to learn three simple steps you should follow in order to find them, get their attention and then secure them.

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