Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of
“adding your voice (and value) to a handpicked collection of content. Gathered from a variety of sources, around a specific topic, that you publish and share with your fans. Wherever they may be..”
Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your caseload, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.