Learn how to increase new patient referrals

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In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them manage stress and enhance wellbeing. Whatever methods we use, we implement a plan and execute accordingly.

When it comes to marketing our practice or selling our services, the majority of us shy away from the challenge. Promoting ourselves is not everybody’s strong point and many health, fitness and wellness experts will actually choose to run in the other direction and just hope for the best!

So what can we do to grow our client referrals and expand our businesses?

As is the case with most things in this day and age, getting yourself heard or seen is a challenge! You need to be able to cut through the noise and stand out from the crowd. Here are a few ways in which we can get ourselves out there without pushing the hard sell. Read more

.physio – What’s All The Buzz About?

physio - What's all the Buzz About?

In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make very little effort to promote themselves online.

In this blog I want to look more closely at the recent inclusion of .physio domain names. Is the introduction of .physio as a top level domain (TLD) going to help the average physiotherapist to be found online? Lets have a more detailed look at what a TLD actually is and what, if any, advantage purchasing one of these for your physiotherapy business might bring.

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Branding: Why building it is important

What is branding?

According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.”

In other words:  branding is not about getting your target market to select you over other product/service providers in your industry, but it is about getting your potential clients to see you as the sole provider of a solution to their specific problem.

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Marketing tips for SME

Woman shouting marketing tips on megaphoneI found a good article in the Sydney Morning Herald which gives great marketing tips for your small business.  The article was written by Larissa Ham and contains recommendations made by the following sales & marketing experts:

  • Ciaran McGuigan, Founder and Managing Director, Strike Force Sale
  • Carl Bellamy, Group Sales Manager – Small Business, Yahoo! Search Marketing
  • Michelle Gamble, Founder and Director, Marketing Angels
  • Rob Hartnett, Managing Director, Selling Strategies International
  • Lauren Brown, Founder and Managing director, Pulse Marketing

The tips can be summarised as follows:
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Technology not embraced by small businesses

Lagging behind

According to a recent study performed by Telstra  small businesses are slow to jump on the technology bandwagon.    Believe it or not, but of those interviewed,

The Age Article about SME rejecting technology

  • 1 in 10 businesses with less than 20 employees don’t have a desktop PC
  • A quarter did not use a standard mobile phone
  • 45 % do not have smart phones  and
  • 50 % did not have a website or use online transactions.

The study gives the following reasons for this hesitance to embrace new technology:

  • Small businesses simply can’t keep up with the latest developments
  • Small businesses are not interested in the technologies
  • Small businesses are cautious, nervous or afraid to embrace it.

Read more

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