28 Mar 2016

Sticky Post By Liani Liebenberg Posted in eMail Marketing, Facebook, Instagram, Policies, Search Engine Marketing, Social Media, Twitter Permalink

Privacy Policy: Why your website needs one

Sticky Post By Liani Liebenberg On March 28, 2016

As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and paste’ pages from competitor websites and adapt it based on their needs. This made me wonder about the need for these pages in today’s digital age, and whether or not the ‘copy and paste practice’ is enough to keep you on the right side of the law.

In addition – based on our experience – most advertisers on Social platforms, Google and other third party providers such as Mailchimp are blissfully unaware of the additional privacy clauses that have to be included in your website’s standard privacy policy, so we will set the record straight with a downloadable infographic summarising the additions.

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Privacy Policy: Why your website needs one September 27th, 2019Liani Liebenberg

03 Feb 2016

Sticky Post By Kim Liebenberg Posted in Design Permalink

How to choose images for your website

Sticky Post By Kim Liebenberg On February 3, 2016

In the digital age we live in today we experience information overload. Everyone is trying to get our attention in a very noisy and saturated marketplace. When it comes to the creation of your website, you literally have just 3 seconds to engage your user and gain their interest in your product or service.   So when it comes to sourcing images for your website you need to choose imagery that ‘turns on’ your target audiences’ green brain – the part of your brain that says “Yes”, “Absolutely” or “Sign me up!”

So let’s take a closer look at the ‘green brain concept’ and how you can utilise it as part of your marketing strategy to appeal to your ideal client at first glance.

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How to choose images for your website September 27th, 2019Kim Liebenberg

20 Sep 2015

Sticky Post By Liani Liebenberg Posted in Branding, eMail Marketing, Facebook, Instagram, LinkedIn, Small Business, Social Media, Twitter Permalink

Spring cleaning your web assets

Sticky Post By Liani Liebenberg On September 20, 2015

Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal.  For me this has been a long winter, and one that I am glad to see the back of.  Of course I ate too much and I will probably have to nearly kill myself all of spring to undo the damage I did, but nonetheless I am full of hope, enthusiasm and excitement about what summer will bring.  I am also looking forward to assessing what I am happy with and what not so I can work out my priorities for the next few months on both personal and professional levels.  I find myself already making summer resolutions, so I thought I’d share one of them here and now before I get bogged down again and it becomes another of my to-do items on a never-ending list.

As one of the owners of a digital agency in Melbourne, I see a lot of online mishaps start-up and small businesses make when entering the online arena. Like many mistakes in life, most are completely preventable or avoidable and is probably made simply because these business owners did not have the right information when having to make crucial decisions.  So instead of just shaking my head in silence as I’ve always done, I am now speaking up, purely based on my own personal experiences.  So sit up and indulge me for a moment or two – I really believe what I am sharing here are useful and practical tips if you are doing some online asset spring cleaning and want to set your business scene for summer.

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Spring cleaning your web assets September 27th, 2019Liani Liebenberg

29 Aug 2015

Sticky Post By Michael Hardiman Posted in LinkedIn, Small Business Guest writers, Social Media, Twitter Permalink

The importance of actively listening

Sticky Post By Michael Hardiman On August 29, 2015

Technology is something that I’m sometimes a little bit cynical about. Simply being new and shiny isn’t enough for me. My favourite gadget is my Swiss Army knife and I still have a Melways in my car. I even resisted getting a smart phone for as long as possible. But I am a complete convert to social media.

Years ago I left a standard 9-5 job to do my own thing as an independent consultant. I didn’t use tech much. After being invited to join LinkedIn I created an account and then ignored it for the next 5 years. Twitter passed me by. I was fortunate enough to have a steady stream of projects coming in from an existing network to keep me sufficiently busy. However, what I was doing was a classic case of working in my small business rather than on it.

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The importance of actively listening September 27th, 2019Michael Hardiman

22 Jun 2015

Sticky Post By Uldouz Van Eenoo Posted in Branding, Small Business Guest writers Permalink

Combining brand and Vision – a killer combo

Sticky Post By Uldouz Van Eenoo On June 22, 2015

Twelve months ago, I had a vision for my business. I wanted to create Australia’s largest community and support network for mum entrepreneurs. A place where we could all come and connect over what it is really like to be an entrepreneur and a mum. How we manage the mother guilt. How we balance (or fail to balance!) the hours that building a business requires with the demands of keeping a house running. The struggle with maintaining a healthy relationship with our partner while we focus all our energy on building our dream.

I wanted the community to be a place where like-minded business women could come together and feel safe about sharing their daily struggles while being a support network for each other. We would also provide mentoring and coaching where needed, as well as networking events.

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Combining brand and Vision – a killer combo August 21st, 2018Uldouz Van Eenoo

20 Jun 2015

Sticky Post By Zadia Lenders Posted in eMail Marketing, Small Business Guest writers Permalink

Mailchimp the lifesaver

Sticky Post By Zadia Lenders On June 20, 2015

Gosh!  Starting you own business especially a business in an area that you have little to no experience in is quite an undertaking; a completely mad one at that, however 8 months in and thankfully things are starting to gain traction.

There have been so many decisions to make and compiling an email list and setting up email broadcasts to prospective and actual clients was initially a very time -consuming process, until I discovered Mailchimp!

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Mailchimp the lifesaver August 21st, 2018Zadia Lenders

19 Jun 2015

Sticky Post By Project [Administrator] Posted in Company News Permalink

The Entourage’s 8 Steps to Entrepreneurial and Sales Mastery

Sticky Post By Project [Administrator] On June 19, 2015

Yesterday we had the good pleasure of attending yet another event presented by our mentors from The Entourage:  ‘The 8 Steps to Entrepreneurial and Sales Mastery’.  It was hosted at the Melbourne Convention Centre with The Entourage’s elite speakers Peter Lackovic, Anette Lockovic, and Lorraine Murphy from the Remarkables Group headlining. And my-oh-my: did we learn lots!

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The Entourage’s 8 Steps to Entrepreneurial and Sales Mastery May 21st, 2020Project [Administrator]

20 May 2015

Sticky Post By Liani Liebenberg Posted in Facebook, Google +, Instagram, LinkedIn, Social Media, Twitter, YouTube Permalink

Choosing the right social media channels for your business

Sticky Post By Liani Liebenberg On May 20, 2015

Dealing with start-up and small businesses we often have to answer the question:   “On which social media networks will my business get most traction?“.   Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“.  To answer this question you first and foremost have to look at exactly who you are targeting, and then factors such as the nature of your product or services, the time you have to invest and the budget you have at your disposal (to name but a few) also comes into identifying the channel which will serve you best.  

First, a couple of myths….

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Choosing the right social media channels for your business September 27th, 2019Liani Liebenberg

18 May 2015

Sticky Post By Mirielle Schreuders Posted in Small Business, Small Business Guest writers, Social Media Permalink

Gen Y for social media management

Sticky Post By Mirielle Schreuders On May 18, 2015

I really love working with Gen Y’s.

Me, I’m a Gen X and I love that too. Such good music (Grunge memories) comes from our Gen X era. You know what I had less love for? Business social media. Now don’t get me wrong, I love social media in general. As an entrepreneur with a brain speed of 100 kilometres per minute (I get tired just thinking about that), I can multi task and connect with all channels effortlessly, but really connecting with my targeted audience for business needed my full attention. Just like my conversations with my accountant.

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Gen Y for social media management September 27th, 2019Mirielle Schreuders

21 Apr 2015

Sticky Post By Liani Liebenberg Posted in Mobile, Search Engine Optimisation, Small Business Permalink

Mobilegeddon arrives

Sticky Post By Liani Liebenberg On April 21, 2015

I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in 2 years, larger than the last 2 Google updates, Panda and Penguin[1].

Let’s quickly determine if this impacts you and your business: Google your business name on your smartphone. Do you see a ‘Mobile-friendly’ tag in front of your meta description in the search results? If so your site is classed as mobile friendly and you have nothing to worry about, but if you do not offer mobile users (who are responsible for 60 % of website traffic [2]) optimised content based on devices – you might find your business in a bit of strive.

‘Mobilegeddon’ is going to drastically affect how search results are presented on mobile devices, which will then have a similar affect on how users browse, shop, and spend their time online on their smartphone. So let’s take a closer look at the areas directly affected by the update, and what you as a small business owner should do to get your site mobile ready, if not done already.

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Mobilegeddon arrives September 27th, 2019Liani Liebenberg