It was exactly two years ago that I made a very purposeful and conscious decision to establish an online presence for myself. I had already gained some traction, though not much, on social media through my sporadic but valuable posts and shares about how essential oils had become such a game-changer in my small family’s life. I remember so vividly the feelings of fear and self-doubt creeping in as I was making this decision. I remember thinking I don’t have what it takes to make it online, or I would never amount to these successful entrepreneurs and wellness coaches that are already attracting their tribe, helping and serving so many people. I just didn’t think I had what it took to “make it online”. I didn’t even comprehend what it actually meant to be successful online but I knew that it was the journey I wanted to be on.
Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of
“adding your voice (and value) to a handpicked collection of content. Gathered from a variety of sources, around a specific topic, that you publish and share with your fans. Wherever they may be..”
Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your caseload, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.
Up until a few years ago we have been able to manage our social media efforts manually, posting as and when we have something to say or some useful content to share. This approach works for most start-up and small businesses, but normally only for a short time. As soon as growing the business becomes the focus, social media becomes a priority for engaging with and nurturing clients, and you will quickly find yourself too busy to manually handle daily posts across multiple social media channels.
As the second installation in our ‘Theme of the Week’ series, we have chosen to look at social media management (SMM) tools. There are a vast number of these products on the market and not all will suit everyone’s needs. To help businesses make an informed decision we are going to look at how to evaluate a social media management tool to find the right one for you and your business. Each SSM tool has different feature sets, ease of use differ and then of course pricing plays an important role. The best way to find the one that will work for you is to evaluate each tool, but you can use our list below to at least narrow it down to 3 or 4 that you can take a closer look at.
Technology is something that I’m sometimes a little bit cynical about. Simply being new and shiny isn’t enough for me. My favourite gadget is my Swiss Army knife and I still have a Melways in my car. I even resisted getting a smart phone for as long as possible. But I am a complete convert to social media.
Years ago I left a standard 9-5 job to do my own thing as an independent consultant. I didn’t use tech much. After being invited to join LinkedIn I created an account and then ignored it for the next 5 years. Twitter passed me by. I was fortunate enough to have a steady stream of projects coming in from an existing network to keep me sufficiently busy. However, what I was doing was a classic case of working in my small business rather than on it.