A Practical Guide to Evaluating Social Media Management Tools

Child thinking with Pros and Cons on a blackboard

Up until a few years ago we have been able to manage our social media efforts manually, posting as and when we have something to say or some useful content to share. This approach works for most start-up and small businesses, but normally only for a short time.  As soon as growing the business becomes the focus, social media becomes a priority for engaging with and nurturing clients, and you will quickly find yourself too busy to manually handle daily posts across multiple social media channels.

As the second installation in our ‘Theme of the Week’ series, we have chosen to look at social media management (SMM) tools. There are a vast number of these products on the market and not all will suit everyone’s needs. To help businesses make an informed decision we are going to look at how to evaluate a social media management tool to find the right one for you and your business. Each SSM tool has different feature sets, ease of use differ and then of course pricing plays an important role.  The best way to find the one that will work for you is to evaluate each tool, but you can use our list below to at least narrow it down to 3 or 4 that you can take a closer look at.

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