Strategic Partnerships – The key to creating ongoing referrals

Strategic Partnerships

Ever heard of strategic partnerships or partners?  If so, are you aware of how they might positively impact your allied health business?

According to http://www.businessdictionary.com “a strategic partner is a party with which a long-term agreement is reached for sharing of physical and/or intellectual resources in the achievement of a defined common objective”. Gen Y entrepreneur and founder of The Entourage, Jack Delosa states “a strategic partnership is a win-win relationship between two complementary businesses”. Delosa believes that “strategic partnerships are the most effective and fastest ways for any start-up or early-stage business to win customers and accelerate growth on a shoestring budget.” Through finding these complementary businesses and leveraging their client base, you will potentially gain access to more targeted prospects.

Strategic partnerships are everywhere in business, and in order for start-ups and small businesses to grow and increase their reach, they are essential. Read on to learn three simple steps you should follow in order to find them, get their attention and then secure them.

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5 Easy Steps to Content Curation

Content Curation Allied Health

Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Pawan Deshpande, CEO of Curata – is defined as the process whereby

“an individual (or team) consistently finds, organises, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.”

Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your case load, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.

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Top 10 Social Media Content Ideas for your Allied Health Practice

Top 10 Social Content Ideas Lightbulb

You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a common problem. The amount of content shared on a daily basis across social media is astronomical. Somehow you need to stand out from the crowd and have your voice heard.

Given that many practice owners are scratching their heads not knowing what sort of content they should be preparing for their audience, I’ve decided to share my top 10 social media content ideas relevant to the allied health industry.

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