15 Jun 2016

Sticky Post By Kim Liebenberg Posted in Small Business, Strategic Partnerships Permalink

Strategic Partnerships – The key to creating ongoing referrals

Sticky Post By Kim Liebenberg On June 15, 2016

Ever heard of strategic partnerships or partners? If so, are you aware of how they might positively impact your allied health business?

According to https://bizfluent.com/, “when two companies agree to work together and share physical and/or intellectual resources, they form a strategic partnership. Their relationship is usually formalised by a business contract. This type of agreement aims to help both parties accomplish their goals”. Gen Y entrepreneur and founder of The Entourage, Jack Delosa states “a strategic partnership is a win-win relationship between two complementary businesses”. Delosa believes that “strategic partnerships are the most effective and fastest ways for any start-up or early-stage business to win customers and accelerate growth on a shoestring budget.” Through finding these complementary businesses and leveraging their client base, you will potentially gain access to more targeted prospects.

Strategic partnerships are everywhere in business, and in order for start-ups and small businesses to grow and increase their reach, they are essential. Read on to learn three simple steps you should follow in order to find them, get their attention, and then secure them.

09 May 2016

Sticky Post By Kim Liebenberg Posted in Content Creation, Content Curation, Small Business, Social Media Permalink

5 Easy Steps to Content Curation

Sticky Post By Kim Liebenberg On May 9, 2016

Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of

“adding your voice (and value) to a handpicked collection of content. Gathered from a variety of sources, around a specific topic, that you publish and share with your fans. Wherever they may be..”

Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your caseload, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.

28 Apr 2016

Sticky Post By Kim Liebenberg Posted in Content Creation, Small Business, Social Media Permalink

Top 10 Social Media Content Ideas for your Allied Health Practice

Sticky Post By Kim Liebenberg On April 28, 2016

You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a common problem. The amount of content shared on a daily basis across social media is astronomical. Somehow you need to stand out from the crowd and have your voice heard.

Given that many practice owners are scratching their heads not knowing what sort of content they should be preparing for their audience, I’ve decided to share my top 10 social media content ideas relevant to the allied health industry.

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