![Project […]](https://projectsquarebrackets.com.au/cms/wp-content/uploads/2014/09/PSB_Logo_For_Site_Use_Header-644x139.png){kind=logo}
Since the constant fine tuning of Facebook Edgerank and its effects on Facebook business pages, one question I constantly encounter from creative business owners are: “Do I still need to bother with Facebook? I’m guessing Instagram or Pinterest is a better option.”
So, in my quest to figure out if Facebook is worth our time or not, I decided to do some experiments on my own Facebook page. Because even though many articles discuss various information and strategies, implementing these is more crucial to get the ‘Said’ results.
In my recent experiment with Facebook Organic reach I think I have proved that Facebook is not dead for businesses. But there’s one more reason why I stick to Facebook – it’s the power of the “Silent observers”. No other social media has this important piece of the jigsaw.
Airtime Dance Academy teaches a variety of movement styles such as dance, acrobatics and aerial skills which had to be immersed in my brand. The vision of free flowing movement, flying, and awesomeness had to almost jump out of the logo. I chose my friend, James Quinn-Hawtin, who is an established designer and qualified trainer in his field but lives in Queensland which is a 5hr flight from me. Apart from distance, another challenge I faced was that – even though he also teaches dance – James did not fully understand the concept of acrobatics and aerials silk. Consequently there were a few changes to the initial submissions. 
