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It was exactly two years ago that I made a very purposeful and conscious decision to establish an online presence for myself. I had already gained some traction, though not much, on social media through my sporadic but valuable posts and shares about how essential oils had become such a game-changer in my small family’s life. I remember so vividly the feelings of fear and self-doubt creeping in as I was making this decision. I remember thinking I don’t have what it takes to make it online, or I would never amount to these successful entrepreneurs and wellness coaches that are already attracting their tribe, helping and serving so many people. I just didn’t think I had what it took to “make it online”. I didn’t even comprehend what it actually meant to be successful online but I knew that it was the journey I wanted to be on.
eMail Marketing
Privacy Policy: Why your website needs one
As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and paste’ pages from competitor websites and adapt it based on their needs. This made me wonder about the need for these pages in today’s digital age, and whether or not the ‘copy and paste practice’ is enough to keep you on the right side of the law.
In addition – based on our experience – most advertisers on Social platforms, Google and other third party providers such as Mailchimp are blissfully unaware of the additional privacy clauses that have to be included in your website’s standard privacy policy, so we will set the record straight with a downloadable infographic summarising the additions.
Spring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all of spring to undo the damage I did, but nonetheless I am full of hope, enthusiasm and excitement about what summer will bring. I am also looking forward to assessing what I am happy with and what not so I can work out my priorities for the next few months on both personal and professional levels. I find myself already making summer resolutions, so I thought I’d share one of them here and now before I get bogged down again and it becomes another of my to-do items on a never-ending list.
As one of the owners of a digital agency in Melbourne, I see a lot of online mishaps start-up and small businesses make when entering the online arena. Like many mistakes in life, most are completely preventable or avoidable and is probably made simply because these business owners did not have the right information when having to make crucial decisions. So instead of just shaking my head in silence as I’ve always done, I am now speaking up, purely based on my own personal experiences. So sit up and indulge me for a moment or two – I really believe what I am sharing here are useful and practical tips if you are doing some online asset spring cleaning and want to set your business scene for summer.
Mailchimp the lifesaver
Gosh! Starting you own business especially a business in an area that you have little to no experience in is quite an undertaking; a completely mad one at that, however 8 months in and thankfully things are starting to gain traction.
There have been so many decisions to make and compiling an email list and setting up email broadcasts to prospective and actual clients was initially a very time -consuming process, until I discovered Mailchimp!