We had the wonderful privilege of attending Manningham Business’ Women Inspiring Business Lunch today. The food was great and the company delightful. Above all – Moira Kelly (AO), an international humanitarian and global peace maker – was the guest speaker and we were truly humbled and inspired by the stories she shared.
Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Pawan Deshpande, CEO of Curata – is defined as the process whereby
“an individual (or team) consistently finds, organises, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.”
Content curation becomes important for you as a small to medium allied health practice owner because it saves time. You already do not have enough hours in your day to get through your case load, so having to consistently come up with and create original content for your audience leaves you even more strapped for time. Content curation enables you to source and share interesting, relevant and evidence-based content that is going to add real value to your target market. In doing so it builds authority and enables your audience to trust you. In this information-saturated world we live in, trust and authority help you stand out from the crowd.
Yesterday we had the good pleasure of attending yet another event presented by our mentors from the Entourage: ‘The 8 Steps to Entrepreneurial and Sales Mastery’. It was hosted at the Melbourne Convention Centre with speakers Peter Lackovic, Anette Lockovic and Lorraine Murphy from the Remarkables Group. And my-oh-my: did we learn lots!