Strategic Partnerships – The key to creating ongoing referrals

Strategic Partnerships

Ever heard of strategic partnerships or partners?  If so, are you aware of how they might positively impact your allied health business?

According to http://www.businessdictionary.com “a strategic partner is a party with which a long-term agreement is reached for sharing of physical and/or intellectual resources in the achievement of a defined common objective”. Gen Y entrepreneur and founder of The Entourage, Jack Delosa states “a strategic partnership is a win-win relationship between two complementary businesses”. Delosa believes that “strategic partnerships are the most effective and fastest ways for any start-up or early-stage business to win customers and accelerate growth on a shoestring budget.” Through finding these complementary businesses and leveraging their client base, you will potentially gain access to more targeted prospects.

Strategic partnerships are everywhere in business, and in order for start-ups and small businesses to grow and increase their reach, they are essential. Read on to learn three simple steps you should follow in order to find them, get their attention and then secure them.

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