Privacy Policy: Why your website needs one

Sticky Post By Liani Liebenberg On March 28, 2016

As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and paste’ pages from competitor websites and adapt it based on their needs. This made me wonder about the need for these pages in today’s digital age, and whether or not the ‘copy and paste practice’ is enough to keep you on the right side of the law.

In addition – based on our experience – most advertisers on Social platforms, Google and other third party providers such as Mailchimp are blissfully unaware of the additional privacy clauses that have to be included in your website’s standard privacy policy, so we will set the record straight with a downloadable infographic summarising the additions.

20 Sep 2015

Sticky Post By Liani Liebenberg Posted in Branding, eMail Marketing, Facebook, Instagram, LinkedIn, Small Business, Social Media, Twitter Permalink

Spring cleaning your web assets

Sticky Post By Liani Liebenberg On September 20, 2015

Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all of spring to undo the damage I did, but nonetheless I am full of hope, enthusiasm and excitement about what summer will bring. I am also looking forward to assessing what I am happy with and what not so I can work out my priorities for the next few months on both personal and professional levels. I find myself already making summer resolutions, so I thought I’d share one of them here and now before I get bogged down again and it becomes another of my to-do items on a never-ending list.

As one of the owners of a digital agency in Melbourne, I see a lot of online mishaps start-up and small businesses make when entering the online arena. Like many mistakes in life, most are completely preventable or avoidable and is probably made simply because these business owners did not have the right information when having to make crucial decisions. So instead of just shaking my head in silence as I’ve always done, I am now speaking up, purely based on my own personal experiences. So sit up and indulge me for a moment or two – I really believe what I am sharing here are useful and practical tips if you are doing some online asset spring cleaning and want to set your business scene for summer.

29 Aug 2015

Sticky Post By Michael Hardiman Posted in LinkedIn, Small Business Guest writers, Social Media, Twitter Permalink

The importance of actively listening

Sticky Post By Michael Hardiman On August 29, 2015

Technology is something that I’m sometimes a little bit cynical about. Simply being new and shiny isn’t enough for me. My favourite gadget is my Swiss Army knife and I still have a Melways in my car. I even resisted getting a smart phone for as long as possible. But I am a complete convert to social media.

Years ago I left a standard 9-5 job to do my own thing as an independent consultant. I didn’t use tech much. After being invited to join LinkedIn I created an account and then ignored it for the next 5 years. Twitter passed me by. I was fortunate enough to have a steady stream of projects coming in from an existing network to keep me sufficiently busy. However, what I was doing was a classic case of working in my small business rather than on it.

20 May 2015

Sticky Post By Liani Liebenberg Posted in Facebook, Google +, Instagram, LinkedIn, Social Media, Twitter, YouTube Permalink

Choosing the right social media channels for your business

Sticky Post By Liani Liebenberg On May 20, 2015

Dealing with start-up and small businesses we often have to answer the question: “On which social media networks will my business get most traction?“. Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“. To answer this question you first and foremost have to look at exactly who you are targeting, and then factors such as the nature of your product or services, the time you have to invest and the budget you have at your disposal (to name but a few) also comes into identifying the channel which will serve you best.

First, a couple of myths….

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