For many allied health professionals and small business owners, writing a blog is a challenge. Not only does blogging take time but writing for the web is very different to any other medium. There also seems to be a genuine lack of reputable and informative information out there on how to structurally compose a blog. There are loads of resources on how to “start” a blog but none of these really hone in on the skill of writing quality posts. Understanding the structure of a blog post so that it informs, engages and educates your audience is the key to success, so let’s take a closer look at this for a minute. As always I will demonstrate with examples for allied health professionals, but the principles in this article can be applied to any industry.