In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make very little effort to promote themselves online.
In this blog I want to look more closely at the recent inclusion of .physio domain names. Is the introduction of .physio as a top level domain (TLD) going to help the average physiotherapist to be found online? Lets have a more detailed look at what a TLD actually is and what, if any, advantage purchasing one of these for your physiotherapy business might bring.