In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them manage stress and enhance wellbeing. Whatever methods we use, we implement a plan and execute accordingly.
When it comes to marketing our practice or selling our services, the majority of us shy away from the challenge. Promoting ourselves is not everybody’s strong point and many health, fitness and wellness experts will actually choose to run in the other direction and just hope for the best!
So what can we do to grow our client referrals and expand our businesses?
As is the case with most things in this day and age, getting yourself heard or seen is a challenge! You need to be able to cut through the noise and stand out from the crowd. Here are a few ways in which we can get ourselves out there without pushing the hard sell.