Brand

Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me:

“Surely it does not matter that much – just pick one!”

It made me think about how different age groups perceive brands today compared to us working in marketing, and whether or not we are in fact over-thinking the power of it completely. Read more