In the digital age we live in today we experience information overload. Everyone is trying to get our attention in a very noisy and saturated marketplace. When it comes to the creation of your website, you literally have just 3 seconds to engage your user and gain their interest in your product or service. So when it comes to sourcing images for your website you need to choose imagery that ‘turns on’ your target audiences’ green brain – the part of your brain that says “Yes”, “Absolutely” or “Sign me up!”
So let’s take a closer look at the ‘green brain concept’ and how you can utilise it as part of your marketing strategy to appeal to your ideal client at first glance.