choosing social media network

Dealing with start-up and small businesses we often have to answer the question:   “On which social media networks will my business get most traction?“.   Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“.  To answer this question you first and foremost have to look at exactly who you are targeting, and then factors such as the nature of your product or services, the time you have to invest and the budget you have at your disposal (to name but a few) also comes into identifying the channel which will serve you best.  

First, a couple of myths….

Read more