Search Engine Optimisation

I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in 2 years, larger than the last 2 Google updates, Panda and Penguin[1].

Let’s quickly determine if this impacts you and your business: Google your business name on your smartphone. Do you see a ‘Mobile-friendly’ tag in front of your meta description in the search results? If so your site is classed as mobile friendly and you have nothing to worry about, but if you do not offer mobile users (who are responsible for 60 % of website traffic [2]) optimised content based on devices – you might find your business in a bit of strive.

‘Mobilegeddon’ is going to drastically affect how search results are presented on mobile devices, which will then have a similar affect on how users browse, shop, and spend their time online on their smartphone. So let’s take a closer look at the areas directly affected by the update, and what you as a small business owner should do to get your site mobile ready, if not done already.

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