linkedin

Technology is something that I’m sometimes a little bit cynical about. Simply being new and shiny isn’t enough for me. My favourite gadget is my Swiss Army knife and I still have a Melways in my car. I even resisted getting a smart phone for as long as possible. But I am a complete convert to social media.

Years ago I left a standard 9-5 job to do my own thing as an independent consultant. I didn’t use tech much. After being invited to join LinkedIn I created an account and then ignored it for the next 5 years. Twitter passed me by. I was fortunate enough to have a steady stream of projects coming in from an existing network to keep me sufficiently busy. However, what I was doing was a classic case of working in my small business rather than on it.

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